Post high-quality content consistently. This is the most important thing you can do to grow your following. Make sure your photos and videos are well-lit and edited, and that your captions are interesting and engaging.
Use relevant hashtags. When you post, use relevant hashtags that people will be searching for. This will help your posts show up in search results, and it will also help people find your account.
Run contests and giveaways. This is a great way to attract new followers and engage with your existing ones. Offer prizes that your target audience will be interested in, and make sure the rules are clear and easy to follow.
Promote your account on other social media platforms. Share your Instagram posts on Twitter, Facebook, and other social media platforms. This will help you reach a wider audience and attract new followers.
Engage with other users. Like and comment on other people's posts, and follow accounts that you're interested in. This will help you build relationships with other users, and it will also help your posts show up in their feeds.
Use Instagram Stories. Instagram Stories are a great way to connect with your followers and share behind-the-scenes content. They're also a great way to promote your other content, such as your website or blog.
Use Instagram Live. Instagram Live is a great way to connect with your followers in real time. You can use it to host Q&As, give product demonstrations, or just chat with your followers.